How To Test An E-Commerce Website UX

The User Experience (UX) testing of an e-Commerce website is one of the best practices for the growth of an e-Commerce business. How can you make your site better without understanding how users percept it? A nice and clear UX increases sales while a bad one decreases sales. We have prepared the tips on how to do it.

Identify the Audience

Before you start testing, it is essential to determine who your users are. Who are the types of people interested in what you offer? What are they looking for? Which devices do they access the site with? Providing answers to these questions makes it possible for you to put yourself in the shoes of a user, which is the aim of UX testing.

How to begin:

Conducting User Testing

User testing entails seeing real users use the website and tracking the areas that seem easy and difficult to use.

Here is how to conduct UX testing of this type:

Test On Different Devices

Desktops, tablets, and smartphones are the main types of devices through which your users will interact with your site. Make sure the experience is seamless on all of them.

What to do:

Check Page Load Time

A slow website can be the reason for the loss of customers. Users appreciate it when a web page loads within two to three seconds. Anything beyond this is likely to cost you sales.

How to test load speed:

Analyze Navigation Usability

Clarity and simplicity in navigation structure are essential features which will enhance UX. Users will log out if they fail to find what they were looking for. 

How to measure the testing effectiveness:

Review The Checkout Process

Any e-Commerce website contains the checkout process. This process should not be complex or take much time. Otherwise, users will leave their carts filled with products.

How to measure the testing effectiveness:

Use Heatmaps and Click Tracking

Heatmaps are where clicks and actions get traced back to the pages of the website. This lets you know whether people are able or not to click important buttons or links.

How to do it:

Test Accessibility

You want as many users as possible on your website, right? Of course, we must think about individuals entrapped by disabilities. Inclusiveness in achieving good UX is equally important.

How to check it:

Final Thoughts

Evaluating the usability of your e-Commerce site is a task to be performed indefinitely. There are several tasks that will improve your site as more testing is done. With our guide, you will be able to craft a design that simplifies the interaction of the users with the site hence making them want to return.